As time progressed, I assumed the role of Lead Designer on a full-time basis. During my tenure, I was responsible for video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
Social media and ads, including web banners, took center stage as a top priority. I initiated the process by designing a Canva template that could be utilized by the entire team to maintain a consistent look and feel. However, I exclusively created custom animations on occasion for in-feed posts and paid ads.
As Bitbuy is a subsidiary of WonderFi, I also had the responsibility of handling various creative tasks for WonderFi. This included designing Instagram templates, web design and development, and overseeing a comprehensive rebranding effort that entailed giving them a fresh look and feel. Additionally, I created a launch video for the rebrand, which featured in a television advertising spot.
From time to time, I also took on the role of designing and developing web pages and app products for both Bitbuy and WonderFi.
On the right, you can see an example of the Bitbuy Blog. I was responsible for designing the blog layout and creating weekly graphics to accompany each blog post.
Please find below an infographic showcasing Staking!
Bitbuy Superbowl commercial played on DAZN.