BUILDING BRANDS.
CREATING STORIES.
SORSO WELLNESS WATER
CREATIVE DIRECTION,
BRANDING + CAMPAIGN DESIGN
Ongoing creative direction, branding, paid media campaigns, video editing, and motion design for Sorso Wellness Water.
The scope spans Meta and Google campaign creative, funnel-based ad systems, lifestyle-driven visuals, product mockups, print materials, and motion-led content — building a clean, premium brand experience around better water in the home.
THE LASER CLUB
BRANDING AND VIDEO CONTENT
Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
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SHROOM CITY
BRAND IDENTITY AND PACKAGING
A surreal brand world built to make the product feel as distinctive as the experience. Shroom City combines bold typography, saturated colour and dreamlike imagery across identity, packaging and imagery — creating a visual system that feels cinematic, unexpected and unmistakably its own.
RAPTORS X PIZZA PIZZA
MOTION DIRECTION AND ANIMATION
Pizza Pizza x The Raptors!
Alongside MLSE (Maple Leaf Sports and Entertainment) this turned a regular activation from one of Canada’s most beloved pizza chains (Pizza Pizza) with Canada’s biggest and most loved team — the Toronto Raptors, into a crushing App Installs Campaign.
WINGSTOP
GRAPHIC DESIGN AND VIDEO CONTENT
Social-first creative built around flavour, culture and community. From campaign concepts and graphic design to motion, video and event creative, the work brought Wingstop’s bold visual language to life across digital, social and real-world touchpoints — with an approach rooted in music, streetwear and contemporary youth culture.
MANTRA BEAUTY
BRANDING IDENTITY
Distinct by design. Mantra Beauty combines custom illustration, considered typography and a refined visual system to create an identity that feels feminine, modern and unmistakably its own — from first impression to every brand touchpoint.
DIYRECT
BRAND IDENTITY
Old-school character, built for now. DIYRECT blends vintage cues, utilitarian graphics and nostalgic typography into a clean modern identity, with guidelines created to keep the brand consistent across every touchpoint.
THE PINKROOM
BRAND IDENTITY
Beauty, turned all the way up. The Pinkroom blends bold colour, tropical graphics and confident typography into a playful identity designed to stand out across packaging, print and digital.
BE MAGAZINE
BRANDING AND VIDEO CONTENT
Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
ACE FAMILY RAW
BRANDING AND VIDEO CONTENT
Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
ICE CREAM PATIO
REBRAND
A local favourite I grew up with, reimagined for its next chapter. The Ice Cream Patio refresh modernized the brand with a cleaner, more elevated identity while holding onto the warmth, familiarity and neighbourhood charm that made it a staple for years.
BEAUTY CORNER
BRANDING AND VIDEO CONTENT
Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
MELOR STAFFING
BRANDING AND VIDEO CONTENT
Video and design projects across various mediums, including social media, advertisements, web & product development, blogs, print materials, merchandise, and a multitude of other creative endeavors.
