The famous Kawhi shot that won the game and got tons of fans free pizza!
Alongside MLSE (Maple Leaf Sports and Entertainment) this turned a regular activation from one of Canada’s most beloved pizza chains (Pizza Pizza) with Canada’s biggest and most loved team — the Toronto Raptors, into a crushing App Installs Campaign.
We made specific visual assets for each format, IN different formats, alongside copy that would change according to EVERY SINGLE Raptors game.
Yup, all the way to the NBA Finals.
The results?
11,016 Mobile App Installs
In-store incremental revenue growth of 30% from paid social
Also, an NBA Championship (but we can’t take credit for that.
Motion Direction and Animation - Katherine Gileno
Art Direction and Graphics - Leo Janusauskas
Copywriter - Felipe Useche